Consumers Seek Class Action for Sunscreen Suit

Consumers Seek Class Action for Sunscreen Suit

Consumers are seeking class action status for a lawsuit filed in the Los Angeles Superior Court alleging that popular sunscreen makers are marketing and distributing products that contain misleading labeling.

The nine plaintiffs who have been combined in this lawsuit are claiming that brands such as Banana Boat, Hawaiian Tropic, Bullfrog and Coppertone have deceptive labeling that leads many to believe that their products are more efficient than they actually are.

The defective product labeling, according to the suit, is contributing to the increasing prevalence of skin cancer in the United States. Ultraviolet radiation exposure from the sun’s rays is currently the number one leading cause of skin cancer.

The lawsuit asserts that the labeling on these defective products is particularly deceiving regarding UVA ray protection. While sunscreen may protect against shorter UVA wavelengths, the skin is still susceptible to longer UVA wavelengths, which can penetrate below the surface of the skin.

Plaintiffs are also suing for the dangerous sun exposure children are receiving due to the deception of parents regarding factors such as waterproof solutions and the duration in which one application of sunscreen lasts.

The lawsuit names sunscreen parent companies Johnson Inc., Playtex Products Inc., Tanning Research Laboratories Inc., Schering-Plough Corp., and Chattem Inc. as defendants in the suit.

The nine plaintiffs are reportedly seeking a cease of deceptive marketing by the sunscreen companies, injury damages, refunded money spent on products, and punitive damages.

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